Conviction at the Pace of Your Deal Flow

On-demand primary intelligence to diligence opportunities through the eyes of their customers.

Built for high velocity diligence

Conviction Across More Opportunities

Structured primary research at deal flow pace.

Diligence more opportunities in less time

Run structured primary research across 4× more companies at the same level of rigor. Our AI Moderator engages buyers and practitioners at scale, so your team can cover more ground without sacrificing depth or speed.

Company traction that's actually validated

Go beyond founder-provided references. Run targeted interview programs against a company's existing customers or target market and return structured evidence on whether the traction is real, retention is durable, and the product is defensible.

portfolio monitoring that doesn't wait for board udates

Track how your portfolio companies are performing in the eyes of their customers, NPS trajectory, competitive positioning, product satisfaction, continuously, not quarterly.

HOW QUALITATE HELPS

Your Workflow, One Integrated Platform

Qualitate deploys the world’s smartest AI moderator, powered by tens of thousands of proprietary expert conversations, to conduct expert interviews on your behalf.

Channel Checks & Bottom-Up Due Diligence

Validate whether traction is real, run structured conversations with a company's existing customers or target market, reference company or market dashboards, and our robust transcript library to quickly identify areas of opportunity and risk.

Competitive Win/Loss Tracking

Compare hundreds of technology markets and frameworks to evaluate fragmentation, penetration, spend, criticality, drivers, and more.

Catalyst & Event Analysis

See which competitors are displacing your target companies — and vice versa.

Thematic & Macro Trends

Analyze thousands of private companies using dozens of usage and engagement metrics, including customer spend, churn, market share, and product-market fit.

Demand Signal Monitoring

Maintain a continuous interview cadence with buyers and practitioners across the sectors you're most active in.

Portfolio Monitoring & Company Tracker

Proactively track how portfolio companies are performing using watchlists, notifications, and tailored homepages to keep you updated when sentiment shifts.

Our entire secondary team now uses Qualitate to understand demand momentum across privates. We leverage their existing intelligence database to quickly source names, then use the AI Moderator to engage 30-40 customers with a focused set of questions. We’re diligencing maybe 4× more opportunities with higher conviction.

VICE PRESIDENT

Venture Capital, $90 Billion+ AUM

How it works